Privacy Policy

webfire (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

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This Privacy Policy explains how we collect, use, store, and protect personal data in our capacity as a company, separate from any specific software product we operate.

Our current products include Adjustable, with additional products to be launched in the future.

2.1 This Privacy Policy applies to personal data processed by webfire in relation to:

• Our corporate websites

• Business enquiries and communications

• Sales, marketing, and partnerships

• Investor, supplier, and professional relationships

• General company operations.

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2.2 Each webfire software product, including Adjustable, has its own Privacy Policy governing data processed through that product.

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2.3 Where there is any conflict:

• Product Privacy Policies take precedence for product-related data

• This Privacy Policy applies at the company level.

webfire is the data controller for personal data processed under this Privacy Policy.
 

Controller: webfire
Contact email: hello [at] webfire [dot] co [dot] uk
Website: webfire.co.uk

We may collect and process the following categories of personal data:

4.1 Identity and Contact Data

• Name

• Business name

• Email address

• Phone number

• Job title.

4.2 Business and Communication Data

• Enquiry details

• Emails and correspondence

• Meeting notes and call records (where applicable).

4.3 Technical Data

• IP address

• Browser type and version

• Device and operating system

• Website usage data (via analytics).

4.4 Marketing Preferences

• Communication preferences

• Consent records.

We use personal data for the following purposes:

• Responding to enquiries and requests

• Managing business relationships

• Marketing webfire products and services

• Improving our websites and communications

• Legal, regulatory, and compliance purposes

• Protecting our business and systems.

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity – where processing is required to engage with you commercially

• Legitimate interests – to operate and grow our business

• Consent – for certain marketing communications

• Legal obligation – where required by law.

7.1 We may send marketing communications about webfire or its products where permitted by law.
 

7.2 You can opt out at any time by:

• Using the unsubscribe link in emails, or

• Contacting us directly.

8.1 We may share personal data with:

• Professional advisers (legal, accounting, tax)

• Technology and hosting providers

• Marketing and analytics providers

• Regulatory or law enforcement bodies (where required).
   

8.2 We do not sell personal data.
 

8.3 Product-related data sharing is governed by the applicable Product Privacy Policy.

Where personal data is transferred outside the UK:

• Appropriate safeguards will be in place, such as standard contractual clauses or adequacy decisions.

We retain personal data only for as long as necessary to:

• Fulfil the purposes outlined in this policy

• Comply with legal and regulatory obligations.
   

Retention periods may vary depending on the nature of the data.

We implement appropriate technical and organisational measures to protect personal data against:

• Unauthorised access

• Loss or destruction

• Alteration or disclosure.

You have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure of your data

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time (where applicable).
   

To exercise your rights, contact us using the details below.

Our websites may use cookies and similar technologies.

We may update this Privacy Policy from time to time.
 

The latest version will always be published on our website.

If you have questions or concerns about this Privacy Policy or how we handle personal data, contact us at:

webfire
Email: hello [at] webfire [dot] co [dot] uk