Previous project: 3FOUR50
About the project
The Motorcycle Industry Association commissioned a documentary on motorcycle safety to help reduce the number of fatalities. The programme was named after the three locations in the programme 'A Street, A Track, An Open Road'. The idea was to engage with the audience by departing from the traditional 'safety-centred' video format and create a unique, fly-on-the-wall documentary with challenges, a celebrity rider, and a well known TV presenter. The end result was a programme that was informative as well as fun, and a copy of the DVD was distributed with every new motorcycle sold in the U.K. The programme was later re-edited and broadcast on the Men and Motors channel.
What we did
We developed the website for 'A Street, A Track, An Open Road'. The website featured video footage from the DVD and additional material, an order online facility, top tips from experts in the field, and monthly competitions.
