Previous project: Lynda Gratton
The Alzheimer's Society wanted to create a website where people could post their most treasured memories whilst donating to support the charities work. The target was to capture a million memories from people across the country to highlight the importance of our memories and the devastating loss of memories for those who suffer with Alzheimer's.
We created a website which allowed people to upload their memories along with a photo. At the same time they could optionally make a donation through an online payment gateway. The memories then display randomly on the homepage and a search facility allows people to search for memories online. A number of celebrities contributed their memories to the website as well raising the profile of the project.